Phone: 585-271-4931     MON-SAT: 9am-8:55pm    SUN: 12pm-6pm   
  Phone: 585-271-4931     MON-SAT: 9am-8:55pm    SUN: 12pm-6pm

Pinnacle Wine & Liquor

Our Mission: To provide the most enjoyable wine and liquor shopping experience for our clients. We accomplish this by providing a thoughtful selection, personalized recommendations, discount pricing, and friendly service. Pinnacle is an independent, family-owned business that offers an alternative to impersonal “big box” stores. We provide world class wine at great prices every day.

Why Shop With Us
  • Mix & Match case discounts (15% off wine)
  • Over 3,000 wines and spirits in stock
  • Best Kosher wine selection in Rochester
  • Vast selection of Bourbon and Single Malt Scotch
  • Knowledgeable staff
  • Frequent tasting events
  • Personalized wine recommendations
  • Look up past purchases via Pinnacle Card
  • Organized selection that's easy to navigate
  • Blend of offbeat and recognizable products
  • Event Planning services (volume discounts, free delivery)
  • Free delivery on orders over $100 (within 5 mile radius)
  • Family-owned and operated


Pinnacle Wine & Liquor provides the consumer an excellent selection, service and knowledge of quality wine and spirits. This, along with their ongoing support of the Finger Lakes wine region and producers, as well as local craft spirit and cider producers, will serve them well in the retail wine and spirits marketplace."

Eric Frarey. Chief Operating Officer, Heron Hill Winery.

Some of our Favorite Brands


See us in the Rochester Business Journal

Choosing a bottle of wine can be daunting for some people, especially when it marks a special occasion. The owners at Pinnacle Wine & Liquor see it as their obligation to help customers feel comfortable making selections.

“I feel I am not just selling wine. I am selling experiences,” Matt Yaeger says. “I love working with my dad. Since I was 15 he taught me the fine art of customer service.”


Meet the Yaegers



Owner & President

Jim has been in the wine and liquor retail business since 1968. As Owner and President of Pinnacle Wine & Liquor, Jim oversees procurement, handles financials, and still works the floor most mornings! Jim's specialty is supplier relations and he enjoys cultivating relationships with Pinnacle's trade partners.

"Having a very successful business is important, but the big thing is having the ability to work with my family."


Co-owner & General Manager

Matt has been involved in the family business since he was 10 years old. Now as general manager of Pinnacle, Matt acts as a buyer and handles front end operations. His true passion is working with clients on their wine purchases and serving as the store’s whiskey consultant. His favorite job is assembling personalized mixed cases for clients who are short on time but want good wine. Email Matt to pick his brain on some of his new favorites!

"My dad taught me at an early age about the importance of professionalism in business… knowledge is well and good, but taking the time to listen to your customers and understand what they need is what matters most."


You must be 21 years of age to purchase alcohol. Please drink responsibly.